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Big moves by big companies - Aaron Weiche in Your Inbox #4


Aaron Weiche

June 28 · Issue #4 · View online

An inbox update featuring a mix of digital marketing, SaaS, leadership and maybe some random.

As always, thank you for letting me share some of my thoughts with you through what I’m doing and reading. This month is business heavy with some really great takes on the Amazon purchase of Whole Foods and Google’s access to credit card data to track offline purchases. Enjoy!

What I'm Up To
MnSearch Summit 17 A Giant Success
I’m a founding board member and current VP of the MnSearch Association. Last week our annual Summit event packed in nearly 400 digital marketers to take in speakers from Google, Facebook, Bing and leading digital marketing agencies for an amazing event in St. Paul, MN. 
Local University in Dallas
I’ll be speaking at two events in the Dallas area on July 11th and 13th for Local University. I’ll be covering web design best practices and online reputation in this 1-day online marketing seminar sponsored by Google.
The Coselling space in San Fransisco
The Coselling space in San Fransisco
Sending From San Francisco
I’m in the Bay Area for a few days as part of our GetFiveStars company planning and executive meetings. We’ll be working out of the SaaStr Coselling Space for a day as well hopefully networking with other Software as a Service (SaaS) companies. 
What I'm Reading
$900,000 Salary A Week … A Week!
This NY Times article looks at Yahoo’s now ex-CEO Marissa Mayer and if her outrageous salary of $900k a week was worth it.  While many think there was never a chance for anyone to correct Yahoo’s path, there are some merits to what she accomplished.  Mostly, I just keep saying “$900k a week salary” and trying not to choke.   Read the article …
A Conversation With Me, Myself and I
The fairly common habit of talking aloud to yourself is what psychologists call external self-talk. And although self-talk is sometimes looked at as just an eccentric quirk, research has found that it can influence behavior and cognition.  So you’re not weird to talk to yourself, you just might be smarter and better off for doing it.   Read the article …
I Know What You Bought This Summer
Google knows, and I’m not just talking your online purchases.  Late in May Google announced they are using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores. Read the article … 
Where Things Are Headed
The New Age Of Marketing
This Month’s Favorite  - We have moved from a static media environment to a dynamic one. In a static world, media was optimized for eyeballs. In today’s dynamic world, the only media that surfaces is the content that receives the most engagement, meaning it is now optimized based on engagement. Are you marketing for engagement?   Read the article …
Amazon’s New Customer
Amazon announced an agreement to buy Whole Foods for $13.7 billion this month.  But why? This fantastic article looks at from the outside it may seem that Amazon is buying a retailer. The truth, though, is that Amazon is buying a customer — the first-and-best customer that will instantly bring its grocery efforts to scale.  Read the article …
Thank you for reading, back as "unread" in July
I appreciate the chance to share my thoughts with you again this month. I would love to be connected to anyone you know that might benefit from my curation email each month. Thank you in advance if you forward this on to someone and have a great 4th of July.  :)   -Aaron
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