Fresh, new, me. Aaron Weiche in your inbox. Q1-2017

Revue
 
I'm guilty. I should have been doing this email YEARS ago, like 10 or 15 years ago. It's never too la
 

Aaron Weiche

March 9 - Issue #1 - View online
An inbox update on what I'm up to, what I'm reading, where digital marketing is going and all things business.

I’m guilty. I should have been doing this email YEARS ago, like 10 or 15 years ago. It’s never too late to start anything, this is proof. I hope you find what I share valuable and worth sharing with others.  Feel free to give me feedback or ideas that make it better.  -Thanks!

What I'm Up To
I wrapped up a great few months of speaking and sharing at some incredible events. 2017 has included Las Vegas, San Francisco, Nashville and I just returned from Seattle and MozCon Local where I talked about online reviews.  View the slides …
A Fun Interview
I had a great time being interviewed by Megan Hannay of ZipSprout talking reviews, SaaS marketing and Minneapolis. Listen to the podcast …
My Latest Edition of “3 Digital Things”
My “close to” monthly blog posts look at 3 quick takes on things related to local digital marketing.  My March edition takes a look at video, email and customer feedback.  Read the story … 
What I'm Reading
Posting Yelp Reviews to Facebook Changes Their Nature
A super interesting study looks at where consumers leave reviews and how that effects their tone and words. They found that when reviewers knew that their Facebook friends would see their reviews, they used more emotional language — and more positive emotions — and less cognitive language than when using Yelp.  Read the story …
SEO Case Study Shows 313% Traffic Growth
Nick Eubanks put together a long and detailed post with REAL EXAMPLES for a SEO case study that provides truly actionable strategies and takeaways.  Read the story … 
Oh SNAP!
There is plenty of discussion around the IPO of Snap, but a school making $24 million from it?  That’s just wild.  Read the story …
GetFiveStars integrates text message requests for feedback & reviews.
New GetFiveStars Feature, It’s A Big One
We just added SMS/Text messaging into GetFiveStars to better reach your customers. It’s a big addition and worth checking out.  Read the story …
Where Things Are Headed
Local Search 2020
Wow.  This is one of those articles that really gets you thinking on where things could be headed in local digital marketing. Worth a read, twice.
Read the story …
Building An Insights Engine
Learn about the elements of the insights engine from this recent Harvard Business Review article to see how it works at consumer goods giant Unilever. The firm’s 400-plus brands, which include Dove, Knorr, and Axe, generated $60 billion in revenue in 2015, propelling underlying sales growth of 4.1% for the year.  Read the story …
Thanks for reading ... see you back in your inbox soon!
I’m also perfectly cool with you telling your mother, your sister and your creepy uncle to subscribe to this email. :) 
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Carefully curated by Aaron Weiche with Revue.
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