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Loyalty, escalators & Amazon. Aaron in your inbox - Issue 2


Aaron Weiche

April 18 · Issue #2 · View online

An inbox update featuring a mix of digital marketing, SaaS, leadership and maybe some random.

You made me do it.  Well, at least a dozen of you did.  You emailed me after my first issue and said to send it monthly, not quarterly.  You said you liked it, it was helpful and you learned something. Thanks for allowing me into your inbox.

What I'm Up To
Speaking right here in Minneapolis on April 21st
It’s awesome when I get to speak on my home turf.  I’ll be presenting at Social Media Breakfast this Friday, April 21st.  It’s all about reviews and your online reputation and you can be there.  See details & get a ticket …
Local University Next Events
The LocalU team will be holding events in Dallas, Wichita Falls and Park City, Utah in the coming months. 
Speaking Up Down Under
I’m incredibly excited to be speaking in Sydney, Australia this summer. I’m a featured speaker at the Marine 17 event covering the boating industry where I’ll be presenting on mobile marketing and online reviews.Learn more …
What I'm Reading
Loyalty will cost you money
As someone that has hired and built companies, I can see the truth in this article. You pay more to get someone to change.  Loyalty costing you, the employee, 50%? Wow. Seems like employers and employees need to have more conversations to close this gap.  Read the article …
Facebook's "nearby" search feature is being tested
Facebook's "nearby" search feature is being tested
The closer the better
Facebook continues to push deeper into being an incredible value for small business marketing.  Their latest test is looking to help users discover “nearby” businesses like you would on Google or Yelp. Facebook’s ultimate goal? “You have no reason to leave our app.”  Read the article …
Being a jerk at a price of $30,000
Only a jerk would write a negative review on his competitor’s Yelp profile right? A judge recently fined an employee of a jewelry store $30k for writing a scathing review on his competitor just down the road.  Read the article …
What designers can learn from escalators
One of the things I enjoy most about design, UX and technology is observing how people use it.  This quick and interesting read looks at how you can design the perfect system, but you can’t force people to use it that way.  The example used: escalators.  Read the article …
Where things are headed
The smartphone is eventually going to die
Sounds bold, but is it?  Think through all of the gadgets that have come and gone over time. But the smartphone? That’s our everything … for now. Explore the possibilities with the short, medium and long term chances of this.  Then think about your fax machine for a minute.  Read the article …
Talk, talk, talk, talk, talk
No need to type, just talk.  “Voice” is growing and you hardly have noticed. Siri and Alexa are just two examples. Voice searches, commands and controls make things easier than pecking at keys. Amazon’s CEO Jeff Bezos share a glimpse of his “Voice First” ambitions for Amazon. Read the article …
Thanks for your time, I can't wait to talk again in May.
Feel free to share this with others who would find it valuable. I welcome your feedback and suggestions. I want this to be an email you can’t wait to open each month.
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